Categories

  1. TELEVISION or CINEMA

    1. Any length, Single or Campaign, Any budget

  2. RADIO

    1. Any length, Single or Campain, Any budget

  3. PRINT MEDIUMS

    1. Consumer Magazine Single or Campaign
    2. Trade Magazine Single or Campaign
    3. Newspaper Single or Campaign

  4. COLLATERAL

    1. P.O.P. or In-Store Single or Campaign
    2. Posters
    3. Promotion

  5. OUTDOOR

    1. Single or Campaign

  6. PUBLIC SERVICE/POLITICAL

    1. Public Service Magazine, Newspaper, or Poster Single or Campaign
    2. Public Service Outdoor
    3. Public Service Television Single or Campaign
    4. Political advertising (any format)

  7. DIRECT RESPONSE MARKETING

    1. Direct Mail Single or Campaign

  8. INTERACTIVE

    1. Banners (Fixed space or Dynamic)
    2. Websites or Microsites
    3. Entertainment/Gaming
    4. Wireless/Mobile Advertising
    5. Email Marketing
    6. Self promotion

  9. INTEGRATED BRANDING CAMPAIGN

    Must include at least five (5) pieces, all from different categories.
    1. Integrated Branding Campaign

  10. INNOVATIVE MARKETING COMMUNICATIONS

    1. Branded Entertainment/Product Placement - includes branded content in broadcast TV, film, videos...
    2. Guerilla Marketing
    3. Experiential Marketing/Events/Stunts
    4. Sponsorships
    5. Online Branded Content - includes online movies, Web TV, podcasts and videocasts for the Internet.

  11. INNOVATIVE MEDIA

    1. Innovative Use of Media - Print
    2. Innovative Use of Media - Television
    3. Innovative Use of Media - Outdoor
    4. Innovative Use of Media - Interactive/New Media
    5. Innovative Use of Media - Other -- may include any other media e.g., viral emails, skywriting, place-based media...

  12. PUBLICATIONS

    1. Stationary Package (letterhead, envelope and business card - mounted on one board)
    2. Annual Report
    3. Covers (Top outside of a CD, DVD, Cassette, Video or the first {outside} page of a book or magazine)
    4. Special Event Material (Card, Invitation, Announcement)
    5. Magazines
    6. Journals

  13. SALES PROMOTION

    1. Product/Sales Presentation - Printed promotional materials for products and services whose distribution comes from means other than traditional media
    2. Packaging
    3. Point of Purchase - Counter-Top
    4. Point of Purchase - Free-Standing
    5. Point of Purchase - Trade Show Exhibits
    6. Audio/Visual - Slide Sales Presentation
    7. Audio/Visual - Video/Film Sales Presentation
    8. Tours

  14. EDITORIAL/POST (any length, any budget, any medium)

    1. Best Editorial
    2. Best vfx
    3. Best color correction
    4. Best motion graphics/design
    5. Best animation/cgi

  15. PRODUCTION (any length, any budget, any medium)

    1. Best Content

  16. MUSIC (any length, any budget, any medium)

    1. Best original score
    2. Best re-arrangement

  17. AUDIO (any length, any budget, any medium)

    1. Best mix
    2. Best sound design

  18. THE CRAFT

    all NON-Commercial work
    1. Illustration (flat or dimensional)
    2. Photography
    3. Original Music
    4. Sound Design
    5. Music Re-arrangement
    6. Video/Film/Special Effects
    7. Design
    8. Editing
    9. Cinematography
    10. CGI/Animation
    11. Other

  19. STUDENT COMPETITION

    1. Advertising from a student portfolio - Single or campaign - any media