Best in Show

Awarded to the entry that the judges feel was the show’s best overall creative execution. Any entry is eligible for this distinction.

Best of Show—Public Service

Selected from the Public Service Category, this award goes to the entry that the judges feel was the show’s best overall creative execution from that category. The CCC Awards Show will make a donation to the pro bono client featured in the winning entry. NOTE: Political advertising is not eligible for this special distinction or donation.

Agency of the Year

Determined by the overall number and variety of awards an Agency wins.

Client of the Year

Determined by the overall number and variety of awards a Client wins.

People’s Choice

The judges will select five pieces from the show to be voted on by the general public—Sponsored by the Chicago Sun Times.

Award Entry Categories:

Television

:20 or under Television or Cinema Single
:20 or under Television or Cinema Campaign (3-5)
:30 or longer Television or Cinema Single
:30 or longer Television or Cinema Campaign (3-5)
Television or Cinema under $50K Budget (any length)

Radio

:30 Radio Single
:30 Radio Campaign (3-5)
:60 Radio Single
:60 Radio Campaign (3-5)

Print Mediums

Consumer Magazine Single
Consumer Magazine Campaign (3-5)
Trade Magazine Single
Trade Magazine Campaign (3-5)
Newspaper Single
Newspaper Campaign (3-5)

Collateral

P.O.P. or In-Store Single
P.O.P. or In-Store Campaign (3-5)
Posters
Promotion

Outdoor

Outdoor Single
Outdoor Campaign (3-5)

Public Service/Political

Public Service Magazine, Newspaper, or Poster Single
Public Service Magazine, Newspaper, or Poster Campaign (3-5)
Public Service Outdoor
Public Service Television Single
Public Service Television Campaign (3-5)
Political advertising (any format)

Direct Response Marketing

Direct Mail Single
Direct Mail Campaign (3-5)

Interactive

Banners (Fixed space or Dynamic)
Websites or Microsites
Entertainment/Gaming
Wireless/Mobil Advertising
Email Marketing
Self promotion
Innovative Use of Advertising or Marketing (Ambient/Guerilla)

Integrated Branding Campaign

Must include at least five (5) pieces, all from different categories.

Innovative Use of Advertising or Marketing
(Ambient/Guerilla)

Innovative use of Advertising Single
Innovative use of Advertising Campaign (3-5)

Student Competition

Integrated Campaign Assignment—Sponsored by Bridgestone/Firestone. The student winner will receive $2,500.

Advertising from a student portfolio - Single
Advertising from a student portfolio - Campaign (3-5)

DEFINITIONS

Public Service

Public service advertising is that which enlists public support or action in the solution or remedy of problems of common and/or general interest or concern. The message of public service advertising has as its goal the improvement/betterment of the public’s health, education and/or welfare. Media space and/or time may or may not have been donated.

Non-English Entries

Original non-English advertising may be entered as a parallel category in the appropriate Division. Non-English entries must be identified by the use of “NE” after the category number.